You have a functional website. Now what?

That website doesn't mean much if it's not doing its job, which is to make you money. You could have the most beautiful website on the planet without a single client or customer. What good is that? You need to track your analytics to see your page views, sessions, bounce rate and conversions. Does that sound complicated? It can be if you don't know where to look or how to translate that information into results. If you really want to measure your website's effectiveness beyond the basics, you're in the right place. 

Most website platforms (like Wordpress and SquareSpace) have built-in analytics on the back end. These numbers are great to look at if you want some basic, skim-level information. If you're wanting to see the REAL numbers and the nitty gritty details of how your website is doing, then you need Google Analytics. 

Measuring the effectiveness of your website is crucial to the success of your business. It can explain why your inquiries are down, why no one has called in awhile, why traffic is low and where your referrals are coming from. Turning a blind eye to this information is like refusing to see the doctor when you clearly know something is wrong with you.

If you're confused or intimidated by all this information overwhelm, you're not alone.

This is where I come in. I help you break down the facts, explain what everything means and how it translates into deliverable actions to take. 

Happy Hour: One-time analytics audit*

Your monthly report will include:

  • Page Sessions
  • Page Bounce Rate
  • Audience Location
  • Audience Engagement
  • Traffic Sources
  • Browser vs. Mobile Behavior
  • Event Actions/Performance
  • Heatmap of where your visitors are clicking
  • Scroll map of where your visitors are searching
  • What each measurement means
  • Steps to take next  

Investment: $100

*Only one Happy Hour client per month.

 

Chef's Table: Monthly analytics reporting

Your monthly report will include:

  • Page Sessions
  • Page Bounce Rate
  • Audience Location
  • Audience Engagement
  • Traffic Sources
  • Browser vs. Mobile Behavior
  • Event Actions/Performance
  • Heatmap of where your visitors are clicking
  • Scroll map of where your visitors are searching
  • What each measurement means
  • Steps to take next  

Investment: $300/month