What Copywriters Actually Do?

Have you ever wondered what the heck a copywriter does all day? Do you picture someone sitting in a coffee shop with a vintage typewriter and writing while sipping an expensive macchiato? Do you imagine someone sitting on their couch writing on a laptop while watching Netflix? Or do you visualize someone writing in their study full of dark cherry furniture and tons of books?

According to Dictionary.com, a copywriter is “a person who writes the text of advertisements or publicity material.”

So a copywriter can be that hip person in a coffee shop or a stay-at-home mom. But that doesn’t solve the day-to-day question, does it?

If you’re considering hiring a copywriter, you want to make sure you get some bang for your buck.

And that’s completely normal. Here are two things that copywriters do every day.

Research

Copywriters do a lot of research. A lot. You’d be surprised by the amount of research they do. Your copywriter needs to do a lot of research on you and your business. Do you want copy for a business-to-business (B2B) website? Do you want website content that is spunky and fun?

Your copywriter will spend hours sifting through websites researching the content you like and content you want to avoid. Notes will be taken. Websites will be bookmarked. Ideas will be formed.

If your copywriter goes MIA for a day, it’s probably because the Internet has taken them hostage.

Drafts

Copywriters will write drafts on drafts on drafts. More than likely your copywriter will write multiple versions of drafts. They will write a fun draft, a professional draft and maybe a quirky draft for good measure.

And, of course, most copywriters suffer from analysis paralysis. They will write until their hands ache and decide their work is total crap. Then more drafts will be written. A glass or two of wine might be had. By the time you, the client, get the first draft from your copywriter, it’s actually the third or fourth draft.

If you’re even considering hiring a copywriter, then you’re ahead of the game. Many business owners try to save money by doing everything themselves. Smart business owners will hire a professional. Copywriters don’t just sling words around for the sake of it. Copywriters write inspiring, compelling content that tells a story and invites your audience to take action. If you want to invest in your business, copywriters are worth every penny.