Twitter Update

Have you heard the rumors? Twitter is thinking about dumping its infamous 140 character limit.

Say what?

Yeah, you heard that right. The social networking site might remove the only thing that makes it a micro-blogging platform.  Rumor has it that the new limit would be 10,000 characters.

Some speculate that Twitter is doing this to stay relevant and keep up with the competition. Others say that executives are finally listening to their users. Either way, it’s a big change to process.

Here are three reasons why I think brands should keep the 140 character limit.

Twitter Chats

Have you ever been in a Twitter chat before? Sometimes it can be hectic trying to keep up with who said what or even what question you’re on. Then you have to scroll through to find that one person you want to respond to or try to find that one quote you want to retweet. It’s hard enough with 140 characters.

Try engaging in a productive Twitter chat with 200 or even 500 characters. You would be stressed out just trying to read the responses from everyone and keeping up.

Brand Engagement

I love when I see brands engage each other on Twitter. I love the witty responses and funny puns they throw at each other. Not only do I love it, but the media loves it.

  • Pharrell’s hat and Arby’s.
  • Old Spice and the Harlem Globetrotters
  • AMC Theaters and Oreo
  • Old Spice and Taco Bell
  • Taco Bell and Buzzfeed

But if Twitter decides to throw brevity out the door, those hilarious conversations might become few and far between.

Your Twitter Feed

Let’s be honest, your feed would be hot mess. If all you see is a little glimpse of a tweet and you have to constantly click “read more,” you might throw your phone or computer through a window.

Twitter is known as being a source of information, engagement and insight. It’s not a diary for posting photos of kids, novel-like reviews and the sort. Navigating your Twitter feed would become a task and not a pleasure.

Reading 140 characters is easy. Reading 10,000 will be cumbersome.

Remember, your Twitter is representative of your brand. Your brand is what attracts customers. However you use Twitter is up to you, but make sure it aligns with your brand’s mission and goals.