Unicorns. Big Foot. The Lochness Monster. Getting a good parking spot at the mall on Black Friday. What do these have in common? They’re all myths. The worst part is that a lot of people believe in myths, even if they admit it or not. There is always some part of your brain that actually believes you’ll get a good parking spot at the mall on Black Friday. There are some people that don’t go into the woods because the fear of encountering Big Foot is real. And there are entrepreneurs out there that believe social media is pointless and a waste of time.
Here are the three main social media myths I hear most often.
1. Social Media Replaces Your Website
Believe it or not, some people believe that social media replaces a website. Some businesses choose to have social media or a website. The truth is, businesses need both. Social media doesn’t replace a website, it complements the website.
A website is a tool for one-way communication with the audience, but social media encourages two-way communication. Social media is a great platform that lets your audience engage with your brand.
More and more people are communicating with businesses through social media. People send tweets, Facebook messages and Instagram comments to learn more or engage with a brand. For example, Nike, a huge international household name, has a Twitter account dedicated to customer service. Instead of navigating through the Nike website to find a phone number or email address, people just tweet questions or comments and get responses much faster. If you want to see more brands killing it on Twitter, check it out here.
If you’re worried that social media is slowly edging out your website, then you’re not utilizing social media correctly. Social media wasn’t created to replace websites, it was created as a networking tool to connect others. Here are other ways social media complements your website:
- It can be used to direct traffic to your website
-It can display all your business information for quicker communication (email, address, phone number, etc.)
-Social media can be used to display your portfolio or gallery of clients
2. Social Media Isn’t Worth It
When you spend valuable time and effort into something and it doesn’t get the results you wanted, it can seem pointless. When social media becomes overwhelming, it’s easy to just give up because you don’t see tangible results.
But the truth is, social media is definitely worth it. Social media can be used to help you reach your business goals. Here’s what social media can do for you:
- Direct traffic to your website
-Allows a direct line of communication to your brand
- Generate brand awareness
- Encourage audience engagement
- Increase sales/membership/subscribers/clients
When utilized correctly, social media can have direct benefits for your business.
3. Social Media is Hard
Social media takes too much time and effort. It’s too confusing. It’s difficult to understand. Social media is always changing and it’s too cumbersome to keep up with it. These are common thoughts for many business owners and entrepreneurs.
But the truth is, social media doesn’t have to be difficult. There are plenty of free tools out there designed to make social media management easier than ever. Below are some of my favorite free and paid tools:
This is just a short list, there are TONS of other options to make social media easier for you. The best part is that managing your social media takes only 10-20 minutes a day. If you batch the task, it could take 30-45 minutes a week. That’s a single lunch break! If you don’t want to bother with it, you could always outsource your social media management to a professional.
What social media myths are you struggling with?