1. What are the 1-2 social media platforms my small business should be using? Why?
It really depends on the business, but Facebook is always a good bet. Twitter can used as a good customer service-type resource. If your brand is product-based and very visual, Instagram is definitely a good platform to be on.
Of these three largest social media platforms, Facebook is a solid choice, especially since it shows up often in search pages.
2. Does my small businesses need social media to stay relevant? Why?
Absolutely. Many people use social media not only to communicate, but for research. If your social media isn’t updated, many people assume you’re no longer in business. People search for mentions and reviews a lot of the time.
3. What should I post on my social media channels?
Post content relevant to your brand and industry. Are you a dog groomer? Post content about DIY dog grooming tips, ways to prevent fleas/ticks/heartworm, funny videos and recipes you can make for your dogs. If you’re a CPA, post content about tax season, money dos and don’ts, and updates about your practice. A good rule of thumb is to post content that you know your audience will love.
4. How often should I post?
It really depends on your brand and what you’ve been doing so far. If you have a larger audience, you can post more often. If you’re just starting out, start slow, but be consistent. A good place to start is 3-4 times a week and tweak that number as needed.
5. Is there a best time to post? What time is it?
Again, it really depends on your brand. Generally, good times to post are between 8-10am and 7-9pm for Facebook, 12-2pm for LinkedIn, 1-3pm for Twitter and anywhere between 7-10pm for Instagram. Again, these are just averages. The best times to post vary widely by audience.
6. How do I get more followers?
See #3. Post consistent content often, respond to your audience, and always be human.
7. Why is it taking so long to get more followers? How can I grow a following faster?
Growing your followers takes time. Nothing happens overnight. You could buy followers, but that will actually do more harm than good. Give yourself at least 90 days to start seeing results. Listen to your Grandma - Good things come to those who wait.
8. How many followers do I need to make X amount of sales?
This is a great question! While it would be totally ideal to attribute reaching X amount of followers to sales, it’s not quite that easy. Tying sales to a social media post is very difficult. Don’t use social media to make sales, instead, use social media to build awareness and make people want to buy from you.
9. Isn’t social media just for online businesses? Should local businesses care about social media? If so, why?
Nope! Social media is for everyone! Big businesses, small businesses, start-ups, nonprofits and even personalities can benefit from social media. Local businesses should especially care about it. When utilized correctly, it’s a great way to reach the community and increase brand awareness.
10. I’m working so hard to grow X platform, but my followers and/or engagement is decreasing - why?
It could be a number of things. You could be posting at inopportune times, you could be posting irrelevant copy, or you could come off as fake and boring. The best thing to do is test your content. Trial and error is a necessary process of building your social media following.