Every time I come across a company’s Facebook page, I secretly judge it. I judge their Twitter, Instagram, Pinterest and any other social media platform they use. Being a social media advocate, I’m pretty nitpicky.
Admit it. You do it, too.
It’s easy to judge a company by their online presence. It’s so easy, in fact, that we all make split-second decisions based on our judgments. And you can bet a pretty penny that others are judging your social media as well. You may have lost business because your social media and not even know it. But you can do something about it.
To take your social media up a notch, begin with auditing what you currently have. Ask yourself these questions:
Does my social media have consistent branding?
Are the visuals I’m using my brand colors? Is my brand visible on my graphics?
Do I post regularly?
Do I post once a week or only when I remember? Do I only post when something good happens?
What kind of content am I posting?
Do I only post daily specials or discounts? Do I post just text? Am I only sharing posts and not creating any of my own?
What type of content gets the most interaction?
What gets the most likes and comments? Is it videos, links or maybe text?
What type of content gets the least interaction?
What gets the least amount of likes and comments? Is it videos, links or maybe text?
What am I trying to achieve with social media?
Am I posting for the sake of it? Do I post because my competitors do? What am I trying to do?
Seriously, take a minute to answer these questions. Stop scrolling and take inventory of your social media. You don’t even have to write anything down. Just answer these questions in your head. If you don’t do it now, you’ll put this on the back burner and forget all about it (and we both know it).
Once you have these answers, you’ll have a baseline of metrics to improve upon. With these answers, you can take the first steps toward refining your social media. And best of all, you can start utilizing social media to reach your business goals.