This post was inspired by Jess from Jess Creatives and her ABCs of Freelancing. I’ve worked in the social media sphere for nearly five years and things are constantly changing. These ABC’s are the constants I’ve learned.
A – Audience
Your social media should be tailored to fit the needs and wants of your audience.
B – Branding
Don’t throw spaghetti on the wall and hope it sticks. Keep things consistent.
C – Content
Each post of content should have a goal in mind. Don’t post content for the sake of it.
D – Delegate
You don’t have to do everything yourselves. Delegate tasks to your team and let them take ownership.
E – Engage
Your audience desires two-way communication. Remember to respond to comments, questions, inquiries, messages and reviews.
F – Foster community
You can establish a sense of trust and credibility with social media by engaging your audience and tailoring your content to fit their needs and wants (as mentioned above). Being open and transparent will foster a sense of community. Admit mistakes if needed and put the customer first.
G – Grow
Grow your social media! Gain followers and likes. Get more comments, retweets and messages. As your social media grows, your bottom line (or other business-related goal) should grow as well. There should be a direct correlation between growth and goals. For example: As your social media audience grows, so should your website traffic.
H – Hodge-podge
Social media is a hodge-podge of community, sales, reviews, communication, images, knowledge sharing and flaunting. There is no one set way to “do” social media.
I – Influencer
Be an influencer in your social media community. Be the go-to expert in your field. If someone needs pest control, they come to you. If someone needs gourmet cupcakes, they call you.
J – Journey
Like happiness, social media isn’t a destination, but a journey. There will be no finish line to cross with social media. It’s a continuous journey that is constantly updating and changing.
K – Knowledge
Share what you know! Sharing your tips and tricks may seem counterintuitive, but it has benefits. When you share the knowledge you’ve acquired over the years, you’re establishing credibility and trust. Your audience will start looking to you for answers and referring your business because you have the knowledge. Share this knowledge with videos, blogs or newsletter. Make sure your audience has access to it.
L – Learn
Don’t worry about not knowing everything from the get-go. There’s a lot to understand and keep up with, but don’t fret. There is a learning curve with social media that takes a minute to understand.
M – Move On
Failure happens, but it doesn’t have to slow you down. If no one participated in your social media contest, learn from it and move on. Some tactics will work, others won’t. It’s important to keep moving forward.
N – Newsworthy
The content you post should be shareable. People should want to like it, comment or share it. Make it useful, tailored and relevant to your business. No one cares about what you had for breakfast. But people do care if your business won an award.
O – Official
Stake a claim for your social media. Make sure there aren’t extra accounts out there floating around. Be the official Roofing Company XYZ or Maids of Wonderland.
P – Preach
The cliché of “if you got it, flaunt it,” is true. Spread the good word of your business! Post before and after photos and images of your product. Share good reviews and any mentions from the media. Be proud of your hard work!
Q – Quit Comparing
No good comes from comparing yourself to others. Focus on your strategy and path!
R – Realistic
As awesome as social media is, it’s important to keep your expectations in check. Expecting overnight success isn’t realistic. Hoping everything will go “viral,” isn’t realistic. Setting unrealistic goals will always lead to disappointment.
S – Schedule
Take a load off your shoulders by scheduling content ahead of time. This saves you time, energy and your sanity. There are free tools out there you can use to schedule such as HootSuite and Buffer. Get ahead of the game!
T – Tweak
Explore different times to post and different types of content. Find what works best for you.
U – Useful
Make your social media useful. Utilize it to its fullest potential. There needs to be a strategy for your social media so your business can benefit from it. Here’s a great place to start!
V – Valid
Have you ever looked up a business on Facebook and couldn’t find it? It’s almost like not having a website these days. A lot of people make snap judgements based on your social media and if you don’t have it or update it regularly your business can be considered invalid.
W – Willing
Be willing to learn, to change and travel beyond your comfort zone! The world is your oyster!
X – Xenial
The definition of xenial is, “relating to hospitality between host and guest.”
Honestly, the only word I could find for X. Create a xenial community for your social media audience. Be kind, supportive and transparent.
Y – You
Be you! Don’t copy others or steal ideas. You are enough. Share your authentic personality!
Z – Zero negativity
Quoting Sweet Brown, “Ain’t no one got time for that!” There should be a zero tolerance for negativity in your social media. Constructive criticism is okay, but there is no room for mean or negative comments.
Whew! I think about covers it. Tell me about your social media ABCs!