digital marketing

Spring Clean Your Digital Presence

The sun is shining. The flowers are starting to bloom. It’s springtime! And you know what that means – spring cleaning! This deep clean doesn’t just involve cleaning your home, it also applies to your business. So in addition to giving your closet and garage a cleaning, it’s time to give your online presence a thorough scrub down.

Here’s 3 ways to spring clean your digital footprint.

1.    Your Website

I see a surprising amount of businesses with old addresses and phone numbers listed. I’ve even come across a business with a listed phone number that doesn’t allow incoming calls, only outgoing! How crazy is that?

Take some time to go through each page of your website and scour for information to update. Check your business hours, phone numbers and address. If you have team members or prices listed on your website, double check that everything is up to date.

Do you need to update your portfolio page? Do you need to add or remove a service and/or product? Double check your privacy policy and your Terms & Conditions, if you have them. If you've added more clients, add them to your portfolio or gallery. Has your blog seen better days? There's no better time than now to update it! I know this seems obvious, but a lot of businesses actually let this fall on the back burner.

Remember if your website is in disarray, people will assume your business is too.

2.    Social Media

Many people think that they don’t need social media, because their business already has a website. But social media doesn’t exist to replace your website, it’s there to complement it. Now’s the time to update all the images so that your branding remains consistent. So I’m giving you full permission to delete all those old crappy photos, even if they do have likes and comments. Delete old tweets, posts and links that no longer pertain to your business. 

Now's a great time to follow new industry influencers and thought leaders. Refreshing your follow list is a great idea, too! Don't feel bad for one second for unfollowing somebody that doesn't contribute to your happiness or success. 

If you want to go one step further, shake off those social media cobwebs and produce fresh new content. Your audience will thank you for it.

3.    Google Listing

This one is super important, but sadly gets neglected the most. Your Google listing is the first thing people see when they Google your business (not the direct URL). The Google listing includes your location, hours, phone numbers and a link to your website (another great reason to update this info). Google also pulls images from your social media and different online sources to display when people search for you, so make sure those are updated.

And if you haven’t claimed your business yet on Google, do it NOW.

Spend a WHOLE day spring cleaning your online presence if you have to. I promise the time and effort is worth it! You know that amazing feel when you give your house a deep clean? You'll get the same feeling when you spring  clean your digital presence!

The Quick & Easy Way to Audit Your Social Media

Every time I come across a company’s Facebook page, I secretly judge it. I judge their Twitter, Instagram, Pinterest and any other social media platform they use. Being a social media advocate, I’m pretty nitpicky.

Admit it. You do it, too.

It’s easy to judge a company by their online presence. It’s so easy, in fact, that we all make split-second decisions based on our judgments. And you can bet a pretty penny that others are judging your social media as well. You may have lost business because your social media  and not even know it. But you can do something about it.

To take your social media up a notch, begin with auditing what you currently have. Ask yourself these questions:

  • Does my social media have consistent branding?

Are the visuals I’m using my brand colors? Is my brand visible on my graphics?

  • Do I post regularly?

Do I post once a week or only when I remember? Do I only post when something good happens?

  • What kind of content am I posting?

Do I only post daily specials or discounts? Do I post just text? Am I only sharing posts and not creating any of my own?

  • What type of content gets the most interaction?

What gets the most likes and comments? Is it videos, links or maybe text?

  • What type of content gets the least interaction?

What gets the least amount of likes and comments? Is it videos, links or maybe text?

  • What am I trying to achieve with social media?

Am I posting for the sake of it? Do I post because my competitors do? What am I trying to do?

Seriously, take a minute to answer these questions. Stop scrolling and take inventory of your social media. You don’t even have to write anything down. Just answer these questions in your head. If you don’t do it now, you’ll put this on the back burner and forget all about it (and we both know it).

Once you have these answers, you’ll have a baseline of metrics to improve upon. With these answers, you can take the first steps toward refining your social media. And best of all, you can start utilizing social media to reach your business goals.

Kickball & Social Media

The Foot Clan's first win!

The Foot Clan's first win!

I signed up for an adult co-ed kickball league in March of this year. Why? Because I’m a giant kid trapped inside this 20-something body and I wanted to meet new people. Here’s what I’ve learned so far!

Success is Earned

We were the newest team on the league battling against other teams that have been playing together for years. As such, we LOST every game (We took a victory once because the other team had to forfeit due to lack of players, but I don’t count that a legit win). Every week we made mistakes, we gave up runs, we made bad plays and we lost the game. Week after week though, we made progress. We learned a certain guy killed it at first base. We learned that the catcher position in this game is essential. We learned how to strategize our kicks to move players forward on the bases. We learned to self-sacrifice for the team. We learned to communicate on the field to avoid collisions when catching pop flys. We learned to slow down the game and not just throw a play for the sake of it. But we still finished last in the league that season.

Then we started summer league with returning and new players and then everything sort of clicked. We weren’t making the newbie mistakes and we knew that to expect. The entire game was neck-to-neck until the last inning and we pulled ahead my one run and WON!  We were jumping, screaming, smiling and high fiving each other. We were sweaty, tired and elated. The victory tasted so sweet because it wasn’t handed to us, we earned it.

We battled for it after many months of trial and error.

Social media success is earned as well. When you’re just starting out with social media, you can’t expect overnight success. Just like kickball, social media is a lot of trial and error. Taking short cuts, such as like ladders and buying followers, may work in the short-term, but they will eventually fizzle out and leave you with nothing to show. The best social media accounts are the ones that stick it out and grow their audience over time.

Make Note and Move On

I’m not going to lie, we won our game on Tuesday and I’m still riding the high. I can still feel the adrenaline of running to first and dodging the ball that someone tried to peg me with. I can still see the smile on the face of our short stop when she caught the ball. It feels good. I’d love to just store this happiness away and access it whenever I want. But the truth is, I need to prepare to win against next week. I need to look over my line up and fielding positions to figure out what worked and what didn’t. Then I need to create another plan for our next game and crush it.

The same goes for social media. You need to keep track of what works and what doesn’t and execute it over and over again. A big win only lasts so long and then you need to move on and get into the habit of winning every day.

Those that tell you kickball and social media is easy are wrong. They’re both difficult, especially if you’re still learning. The key is to not give up, even when you get defeated.

Stay tuned for more blogs about all things social media, copywriting and reputation management!