First, let me start by saying that I have no doubt you’re pretty savvy when it comes to handling all kinds of business-related tasks and projects.
As entrepreneurs, we need to be.
Most of us start out wearing a ton of “hats” because we run our businesses either by ourselves, or with a super small team.
Once you’ve been in business for a while though, and you’re ready to grow or scale, you need a solid marketing strategy in place. To truly take your business to the next level today, that marketing strategy needs to be digital.
Yes, digital. Marketing your business online is one of the most efficient and cost effective ways to attract the type of clients/customers you want to do business with.
And I’m willing to bet you’re probably already well-aware that simply “understanding Facebook” or “tweeting from time-to-time” is no longer enough. You need a sophisticated online marketing strategy that will help you grow your business in a big way.
Still, coming up with the right plan, and then implementing that plan, can require a hefty investment of time and energy.
Time and energy that should be spent providing great products and services that are worth marketing.
If it’s time for your business to get serious about online marketing and social media, and you’re stretched a little thin in terms of time and energy, don’t worry.
In this post, I’ll walk you through three tips you can use to hire a social media professional who will save you time, reduce your stress, and help you reach your most important online marketing goals.
Know the right time to hire.
I already touched on this a bit before, but there are challenges you might face in the process of establishing and growing your social media presence. The following challenges could actually be indicators that it’s time to hire a social media professional:
Struggling to make sense of a specific social media site (or multiple sites) you think you should be using for your business
Getting on social media to post for your business, and being completely confused because the site has updated/changed…again
Having a lot of fans/followers, but not knowing how to get them to do business with you
Forgetting or not knowing what to post, or how to effectively check-in and engage with followers on a routine basis
Of course, there are lots of other challenges you might experience along the way. But experiencing any of the above is a good indicator that it’s probably time to seek at least some amount of social media help.
Here’s a bonus tip: If you aren’t totally sure about hiring someone to handle social media for you, but you’re still frustrated trying to do it on your own, consider booking a quick phone consultation with 1-2 social media professionals. He or she should be able to understand, and answer questions about, most of the issues you’re dealing with. This approach will allow you to get the answers you need, while vetting professionals who could be great to work with when you’re ready to hire.
2. Consider the “little guy."
When you are ready to hire someone to handle your social media, you’ll need to decide if you want to work with an agency or a small business/consultancy.
Now, I’ll be honest here and say that I’m a little bias in suggesting you should consider working with a small business/consultancy. My company offers only three services: social media management, copywriting and analytics. I don’t run a giant operation. I don’t have endless resources or dozens of employees who handle specific tasks.
But do you know what else I don’t have?
I don’t have red tape or bureaucracy holding me back from doing whatever I can to help my clients reach their goals.
I don’t have a ton of overhead because I don’t rent office space, my husband handles IT and I’m pay close attention to how much I’m investing in my tools. And you can bet I pass those savings on to my clients.
I don’t have all the craziness that comes along with running an agency to distract me from my work. Instead, I’m able to build space in my schedule to develop my skills and focus on what I do best -- social media management, copywriting and analytics.
Plus, clients contact me directly and I’m always just a phone call away. And here’s a bonus we all can appreciate these days: you don’t even have to go through an automated directory to get to me!
With the little guy, you get direct access to the people who are responsible for your marketing success. You get highly trained professionals who are focused on your business. And you get better rates, because the little guy typically pays far less in overhead than your average agency.
So, just a thought. Consider the little guy.
3. Ask the right questions in the hiring process.
When you finally decide you’re ready to hire someone to handle social media, it can be tough to identify a professional who’s the right fit.
The hardest part is simply knowing what questions to ask, and what answers to look for. After all, social media is a full time job for a reason. There’s a lot to know! And you shouldn’t have to become an expert just so you can identify someone who actually knows their stuff.
Since this can be such a big challenge, I created a list of questions, complete with a hiring guide checklist, to help you identify a social media professional who’s the right fit for your business.
You can download the question list + hiring guide checklist for free in my resource library. Click here to get access.
What are your biggest challenges when it comes to handling social media for your business? Have you thought about hiring a professional to help? Let me know what thoughts/questions you have in the comments below!