Facebook Advertising Goals For Local Businesses

One assumption I hear often among local business owners is that Facebook advertising (or social media advertising, in general) only works for online-based businesses.

I’m here to put an end to that assumption -- because it’s simply not the case.

Thanks to its amazing targeting capabilities, Facebook advertising is one of the best marketing tools modern businesses can use whether it’s an online business, local establishment, or otherwise.

In this post, I’ll show you how local businesses can approach Facebook advertising to get the best possible results.

If you want to dive deeper into specific advertising goals that align with your overall business goals, be sure to grab your free download of my “Local Business Goal Setting Guide For FB Ads” here.

Level 1 Goal: Increase brand awareness.

If your mission is to make sure more people know your business exists, you can target a larger local audience, and audiences in neighboring areas.

You can create ads that people are more likely to share so that you end up in more people’s feeds without paying more.

Since Facebook Ads are a great marketing tool to help you reach a variety of business goals, even when you’re marketing for a specific product launch, or to promote a new location, or to grow your list of leads, etc., you’ll be building brand awareness by default during every single campaign.

Level 2 Goal: Grow an engaged local audience.

Overall on Facebook, your business needs to be engaging and it needs to have a purpose at all times on social media.

If you’ve been reading my blog for a while, then you know I’m always encouraging you to create and post things that your audience will find valuable. The same goes for ad content.

A big mistake I see businesses make all the time is running a boring ad. You can’t just slap a stock photo into an ad and write a few lines of bland, sales-y copy and call it a day.

Make sure you’ve got a reason you’re running your ad and then think about how the ad content aligns with the purpose behind it.

Level 3 Goal: Get more people in your door.

Having the ability to zero in on and target your exact, ideal audience is incredibly powerful when you want people to take action.

Simply being on Facebook and posting a few times a week won’t immediate get people running through your door. But ads can certainly help with this.

For example, you could run an ad with a special promotion for an in-store offer. You can even collect leads directly inside Facebook ads and then follow up with those leads later to invite them to check out your business.

Which goal will your business be focused on with Facebook advertising?

Let me know in the comments, or feel free to reach out so I can help you come up with a Facebook advertising strategy that’s aligned with your most important business goals.

Click here to contact me.

If you want to dive deeper into specific advertising goals that align with your overall business goals, be sure to grab your free download of my “Local Business Goal Setting Guide For FB Ads” here.