SEO Basics: What You Need to Know

You’ve heard the term SEO before. You know it has something to do with writing and search engines, but that’s about it. What the heck is SEO and how do you do it?

Let’s begin with what SEO is. SEO (search engine optimization) is defined by dictionary.com as “the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.”

 

SEO isn’t a tool. It’s a method.

It’s a method used to generate more traffic to your website by using keywords throughout your content. The more relevant keywords you use, the better your SEO. The better your SEO, the higher you rank on the search engine results page (SERP). And the higher you rank on the SERP, the more website traffic you get. Simple, right?

Not so much.

SEO isn’t a one-time thing. It’s not a one-and-done process. With SEO, you have to update it routinely. You update it often so that your website isn’t stagnant and boring. You also update the SEO to stay in tune with the latest Google algorithm. You can update the copy yourself or hire a professional to help, but both options are a worthy investment of your time and money.

If you want to take the DIY route, here’s what you need to get started.

Keyword Density

Keyword density is the percentage a keyword is used in comparison to the total word count. Example: You write 100 words and use “website” 20 times. That’s a keyword density of 20% for the word “website.”

Long-Tail Keywords

Long-tail keywords are like normal keywords, just longer. Long-tail keywords are phrases. The best long-tail keywords are very specific phrases relevant to your business. If someone searches for “restaurants” a long list will appear. But if someone searches for, “gluten free Tex-Mex restaurants,” the list will be shorter and more detailed.

Getting Indexed

Search engines use crawlers to find pages. When search engines such as Google, Yahoo or Bing find a webpage, it gets indexed. When you see a website on the SERP, it’s been indexed. That’s a good thing.

Patience

A lot of people assume that SEO garners instant results. Unfortunately, updating the copy on your website doesn’t make your business instantly appear at the top of the SERP.  It takes time for the search engine crawlers to comb through the entire Internet to find your website. It can take weeks before results start showing up. This is normal.

It can be a little scary at first, but you can do it! Investing time and money in SEO will always have positive returns. If you have any questions or concerns, I’m here to help!

Uhhhhh to Uh-mazing!

I need to admit something.

I’m totally guilty of scrolling through websites and only glancing at the text. And if there’s a LOT of text, I know that my eyes will glaze over and I’ll pretend to read it. As a copywriter, a part of me feels bad that I’m not reading something that someone put effort into creating. The other part of me feels annoyed that someone put this much copy on a single page.

I love stumbling across a website that has great content. When the content is speaking to me, not at me, it’s great. The content is in my head and I find myself nodding along in agreement. When this happens, I will not only read the entire page, but I’ll wander around the whole website. I’ve been baited and now I want more great content.

Does your website have enticing content? Does it engage your audience and make them want to take action? Is your content inspiring or does it make people leave your site immediately?

Don’t you want content that invites your audience to read more?

Here’s how to upgrade your website content from uhhhhh to uh-mazing!

Hire a great copywriter!

But don’t stop there. Why give just your content a little love? Give your WHOLE website a makeover. Jess from Jess Creatives and I have partnered together and created Makeover Magic. It’s the ultimate solution to get that brand refresh you’ve always wanted + killer content.

Give your business a treat and invest in a long-term solution. Give yourself the gift of Makeover Magic! 

How to Cure “If You Build It They Will Come” Mentality

Ok, so your business has social media accounts. Now what?

If you’re a bit disappointed that customers and referrals aren't flooding in you might be suffering from “If-You-Build-It-They-Will-Come” mentality. It’s a common feeling many business owners have after setting up their social media.

The cure is content.

Content is so much more than just plain text. It’s a living, breathing thing that requires constant maintenance and upkeep. Great content is designed to lure people in and keep them coming back for more. It’s informative, thought-provoking and compels people into taking action. And for social media, the best content is visual!

Here is a simple way to audit your social media content.

Ask a complete stranger to skim your social media.

  •  Is it boring, repetitive and monotone?
  •    Is the content full of industry related jargon that most people won’t understand?
  •  Are your readers confused about what (if any) action to take?

If the answer is “yes,” to any of the above questions, then it’s time to reconsider your content strategy.  Whether you hire someone to create the content for you or you do it yourself, you’ll need to first define the following:

 

Customer Action

What do I want my customers to do? Call me? Leave a comment? Like my page? Visit my website?

Tone & Voice

Will it be funny and hip? Textbook style? Informative? Cool and modern?

There you have it! It’s really that simple.  Once you’ve audited and defined some goals, you’ll be able to post more relevant and engaging content. So remember, simply creating social media accounts doesn’t mean it’ll be successful. Content is the cure for “If-You-Build-It-They-Will-Come” mentality!