No doubt, social media is one of the simplest, most affordable ways to market your small-medium business. That is, if you know how to direct your time and effort.
Without a clear focus on the activities that truly matter, social media can quickly become a confusing and overwhelming time-waster.
That’s why in this post, I’m sharing six pro tips to help you focus your time and effort effectively on social media.
Keep your page alive with a posting schedule.
Posting consistently is, hands down, the highest impact social media activity.
Even if you do nothing else, posting consistently lets people know you’re open for business -- so if they stumble upon your profile, they won’t have to wonder.
Having an active page (on all of your primary social media platforms) also sends the message that you’re around and, therefore, worth engaging with.
To keep your page alive, decide on a few days per week to post (most businesses can get away with posting every three days or so). And show up with quality content on those days each and every week.
People will appreciate the consistency and it’ll build trust with an audience of your ideal clients/customers.
2. Engage with your audience.
You don’t need some fancy approach to connect with your online audience. Keep it simple by promptly replying to reviews and messages.
Hint: if you’re DIY-ing social, allow notifications on your phone or set a reminder to check your page 2-3 times per day.
Businesses that engage with their social media following on a routine basis can also get away with posting less frequently. Users will see your recent activity, so they’ll know you’re around and open for business.
3. Plan ahead.
To get ahead with social media, you’ve got to have a plan in place.
Start by picking a slow day or setting aside some time on the weekend. Spend an hour finding or creating sharable content your audience will like. Then, schedule it for the upcoming week.
If you’re only posting 2-3/week, you may not even need the full hour.
Here’s my super-savvy step-by-step plan to help you schedule 3-5 posts in less than 30 minutes:
Spend 5-10 minutes selecting 2-4 articles you think your audience would like.
Write captions (or copy/paste a couple sentences from the article to really save time!), this should take no more than 5 minutes.
Schedule the articles to post with your captions throughout the week. Again, this probably won’t take more than maybe 5-10 minutes.
Create + schedule 1-2 original posts.
Want more help handling each step with less time and effort? My resource library has step-by-step guides that go deeper, get access here.
4. Manage efforts with free tools, or hire a pro.
There are tons of great tools out there to help you systematize and automate many of your social media management efforts, so that you don’t constantly have to think about it.
In a recent post, I covered my favorite tools for any business DIY-ing their own social media presence. Many of the tools are free or super-affordable. Check them out here.
Or, you could outsource your social media management. That way, you don’t even have to think about it. If that option sounds like it might be a fit for you, let’s chat.
5. Understand that some “time-savers” are actually a total waste.
The biggest mistake I see small-medium businesses making in an effort to save time on social media is automatically publishing on specific post across multiple platforms.
A common example of this is automatically posting Instagram photos to Facebook and Twitter. Since the content and conversations on each platform vary, an automatic posting strategy just looks lazy.
When you regurgitate information, you’re not giving your audience intentional value. And you’re likely to lose their interest and engagement.
6. Consistent efforts make it worth it
By now, you may have heard me say this, but I just have to say it again:
Social media takes time.
A lot of businesses are surprised when they don’t see instant results. In fact, many give up after just 30 days.
I think that’s a shame. A whole lot of wasted potential.
Think of it this way, it took time to hone your craft or perfect your product, right?
Building and engaging an online audience also takes time.
But if you stick with these six tips, and exercise a little bit of patience, social media has the power to be an amazing, and virtually stress-free way to market your business.
I want to know, what’s the most stressful thing about using social media for your business? And which tip will you apply first for some “fast relief”? Share your answer in the comments below.