The Price of Hiring the Wrong SMM

So you’ve realized that you need to outsource your social media, but what now? There are so many people out there offering to manage your social media, but who can you trust? Your social media is a direct representation of your business. In the wrong hands, your social media can be your company’s downfall.

This is why it’s important to hire a professional. A seasoned and experienced social media manager will bring their knowledge and skillset to improve your social media and overall, your bottom line. While it may be tempting to hire the cheapest option to save money, you may learn the hard way cheap doesn’t mean quality. And though you feel pressured to hire your neighbor’s nephew, because he’s in college and a millennial kid, it’s not the wisest choice.

Here’s the price you’ll pay for hiring the wrong social media manager. 

This speaks for itself.

This speaks for itself.

Notice that this was posted on September 12th.

Notice that this was posted on September 12th.

DiGiorno jumped on the wrong bandwagon about domestic violence.

DiGiorno jumped on the wrong bandwagon about domestic violence.

Oprah isn't Whoopi Goldberg.

Oprah isn't Whoopi Goldberg.

Disgruntled ex-employees should not have access to the company page.

Disgruntled ex-employees should not have access to the company page.

Millions of people are protesting oppression, and then this brand decided to jump in.

Millions of people are protesting oppression, and then this brand decided to jump in.

When your Social Media Manager forgets to switch accounts.

When your Social Media Manager forgets to switch accounts.

Remember the explosion of Amy's Baking Company?

Remember the explosion of Amy's Baking Company?

Another incident of a Social Media Manager forgetting to switch accounts.

Another incident of a Social Media Manager forgetting to switch accounts.

It's important to hire a professional Social Media Manager that has experience and knowledge of the social media landscape. Hire someone that's a good fit and that you trust. What makes you hesitant to hire a Social Media Manager?